“It was an absolute pleasure to work with Leila during her tenure at the Institute of Contemporary Art/Boston. As Creative Director, Leila oversaw and developed the visual representation of the ICA - from advertising, publications and reports to digital platforms, marketing materials and invitations (without exaggeration, everything you see she created). She worked with all of the museum's departments to not only produce beautiful pieces but to help them identify goals around projects, iterate ideas and provide solutions to challenges. Her passion for the museum can be seen in the breadth and depth of her work during her time here. She is incredibly talented, a strong leader, a patient collaborator and endlessly creative. We were very fortunate to have her at the ICA."
—Kelly Gifford, Deputy Director for Public Engagement and Planning at the Institute of Contemporary Art/Boston
“Leila worked well in both chaos and calm, providing creative work on time. Her work on the Boston Book Festival was so good that we have since started another project together."
—Nicholas Negroponte, Co-Founder, MIT Media Lab, and Chairman of One Laptop Per Child
“Leila was recommended by multiple people as the perfect designer who truly "gets" art museums. They were right! Leila instantly understood our brand, aesthetic, and needs, while at the same time infused fresh thinking into the mix. She was able to jump in quickly, provide our team with strategic thinking while moving projects forward at all levels. She has the kind of smarts that yield efficient work, great energy to the team, and beautiful results. It was truly a joy to work with Leila and we look forward to more!"
—Kathy Sharpless, Director of Marketing & Communications, Isabella Stewart Gardner Museum
“Working with Leila is a great pleasure. She's a highly creative, organized, and clear-thinking designer who is always conscious of the delicate balance between how a design looks and how a design works."
—Benjamin Weiss, Head of Interpretation, Museum of Fine Arts, Boston
“Leila Simon Hayes is a very talented graphic designer. She knows how to balance aesthetic concerns and the needs of the client. Her ability made a huge difference with the visual presentation of the major international loan exhibition, "Titian, Tintoretto, Veronese: Rivals in Renaissance Venice" (2009, Museum of Fine Arts, Boston). I remember how her suggestions on color, wall texts, diagrams, lettering, really encouraged the bold look of the exhibition. She listened intently to the curators, and offered so many good ideas that I felt that the design process was a true collaboration and uncommonly successful. The curatorial research associate on the show, Martha Clawson, and I also appreciated her sense of humor and enthusiasm, and to this day we marvel about the remarkable job she did with the graphic design of the exhibition.”
—Frederick Ilchman, curator of paintings, Museum of Fine Arts, Boston
“Leila consistently created strong visual work that integrated well into the aesthetic of the museum. She collaborated with exhibitions designers, curators and others to produce graphic design for exhibitions, individual object installations, wayfinding and donor signage. She was very good with following through with projects in a timely manner and her organizational skills and quality of work was outstanding. I highly recommend her to any organization looking for a talented, hard-working graphic designer."
—Tsugumi Joiner, Project Manager, Gallery Planning & Installation, Museum of Fine Arts, Boston
“Leila is a natural leader. It is one thing to meet a designer with talent—but add on top of that Leila's egoless and totally accommodating business acumen. Her creativity and willingness to ease us through very important design choices, within the bounds of our budget and timescale, really makes her stand out. She's also a joy of a person making her a rare breed. I highly recommend Leila to lead you to a winning outcome with your design projects.”
—Niall Fitzpatrick, VP Services Operations, Blink Reaction
“Over my nearly 20 years in IT I have worked with many designers and Leila is singular among them. As a graphics professional and photographer she excels and consistently delivers high quality results. Her skills, creative insight and work ethic are unparalleled. Without hesitation I recommend her to anyone.”
—Joseph Guarino, CEO EvolutionaryIT
“Working with Leila Simon Design was a critical step in bringing my business to the next level—and how lucky for me that the experience was as delightful as it was transformative. Leila is superb: honest, intelligent, clear, communicative, sophisticated, and very tuned-in. And at the same time, she's playful, highly creative, and an easy-breezy spirit. She really "got" my vision and could see it beyond what I could ever have done on my own. She asked great questions, really listened, and then pushed me to take risks in the right places. When the work was done, I felt like she had handed me the keys to a new car - with wings - wheeee! It is a rare and incredible thing in work - and in life - to work with such a high-caliber person whose design-thinking can set your contributions to the world as the world needs to see them. I cannot recommend Leila highly enough.”
—Alexa Miller, Founder + Consultant in Arts and Clinical Learning, ArtsPractica
“Nothing is more fun than hiring a professional who genuinely loves what they do. Leila is one of those people! She emanates down-to-earth delight about the design process, making working together feel like fun, not work. Leila is full of creative ideas and never thwarted by daunting challenges. It's evident that she really cares about the process and the end product, in equal parts. I highly recommend her.”
—Kyle Freeman, Owner / Photographer at The Photographed Home
“Working with Leila has been a real pleasure. Her graphic design work for our educational products was truly exceptional in quality and delivery. Leila is creative, thoughtful and reliable. She is very pleasant to work with not only because of the high quality of her work, but also because of her positive attitude and great sense of humor. I give her my highest recommendation. You will be happy to have hired her!"
—Cornelia Baigorria, Program Coordinator at Cambridge Public Schools